5-page PDF checklist · Free
Quick-Start Marketing Guide for Lawyers
A no-fluff checklist for getting a solo or small firm's marketing basics right, without hiring an agency.
Solo and small-firm lawyers who need clients now and don't have a marketing budget or a marketing hire.
What's inside
Where clients actually search first
The two or three channels that account for most solo-practice client discovery, and the five you can safely ignore.
The one-page website test
A five-minute checklist to see whether your current site is actively costing you clients.
Local search, done in a weekend
The exact steps to get a Google Business Profile working for you, without paying an agency to do it.
Referral systems that don't feel awkward
A simple, repeatable way to ask past clients and colleagues for referrals without it feeling transactional.
What to ignore completely
The marketing advice aimed at big firms with big budgets, and why it actively wastes a solo practitioner's time.
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Questions
Do I need to hire a marketing agency?
No. That's the entire point of the guide, it's built for lawyers doing this themselves in spare hours, not firms with a marketing budget.
How long until this produces results?
The local search and referral steps typically show movement within four to six weeks. This is a foundation, not a paid-ads shortcut.
Does this cover paid advertising?
Deliberately not. The guide focuses on the free and low-cost channels that work first, before spending anything on ads.